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News of THR

The “Routes of the Coffee Cultural Landscape” project has been nominated for UNWTO awards

The “Routes of the Coffee Cultural Landscape” project has been nominated for UNWTO awards

Once again, the tourism initiatives from around the world get the recognition of the UNWTO (World Tourism Organization) at the Awards ceremony to be held at FITUR, the International Tourism Fair of Madrid, this January 28th 2015. Since 2003, UNWTO Awards for Excellence and Innovation in Tourism have paid tribute to initiatives and individuals for their contribution to tourism through knowledge and innovation, consistent with the

Madrid presented the Strategic Tourism Plan 2015-2019 developed by THR

Madrid presented the Strategic Tourism Plan 2015-2019 developed by THR

Madrid major, Ana Botella, presented on January 15th 2015, the Strategic Tourism Plan 2015-1019 developed by THR, along with the introduction of the new management entity public-private, the Tourism Association of Madrid, in which the City Council, the Community and industry sector participate. The proposed plan will achieve the goal 30-50-20 for 2019; 30% increase in the flow of visitors and better occupancy rates; 50% increase in the

Eulogio Bordas, president of THR, presented the UNWTO 3rd Global Summit

Eulogio Bordas, president of THR, presented the UNWTO 3rd Global Summit

The ongoing urban and travel revolutions create a unique opportunity to make of city tourism a strong driver of smarter, more sustainable and inclusive cities. According to the conclusions of the 3rd Global Summit on City Tourism held in Barcelona, Spain, on December 9-10th, the new paradigms for city tourism must address key issues: community engagement, better research and data to guide planning and management, public-private

THR presented the Tourism Strategic Plan for the Coffee Cultural Landscape

THR presented the Tourism Strategic Plan for the Coffee Cultural Landscape

The past Wednesday November 5th Cesar Angel, delegate of the firm THR and Nature Trips manager, presented the results of the study on the tourism potential of the municipalities that are part of the Coffee Cultural Landscape, at the spectacular Recinto del Pensamiento auditorium at Colombia. Julian Gutiérrez, Caldas governor, attend the event to open the session. Tourism entrepreneurs, the coffee guild, institutions, everyone involved

Eulogio Bordas offered the Ministry of Tourism in Hungary the workshop: How to develop successfully strong tourism brands?

Eulogio Bordas offered the Ministry of Tourism in Hungary the workshop: How to develop successfully strong tourism brands?

THR’s president, Eulogio Bordas, offered the workshop “How to develop successfully strong tourism brands for Hungary, its regions and its key products? on September 9th and 10th at the offices of the Ministry of Tourism of Hungary. Participated in the workshop the core team of the Ministry, those responsible for the areas of research and communication, as well as regional representatives and those responsible for tourism promotion

THR has been chosen by the Catalan Agency for Cultural Heritage to develop their Marketing Plan for 2015-2020

THR has been chosen by the Catalan Agency for Cultural Heritage to develop their Marketing Plan for 2015-2020

The mission of the Catalan Agency of Cultural Heritage (hereinafter ACPC) is to "manage the cultural heritage of Catalonia by the criteria of integrity, sustainability and efficiency." The plan to be developed by THR will have a clear strategic aspect to the ACPC, quantitative and qualitative goals, but above all, will be a plan with policies and operational and clear implementation guidelines. The ACPC would like to start this